A great killer fact is that black college graduates have less wealth on average than white high school dropouts. Right ? That's a killer fact. Why is that a killer fact ? Because it's shocking. It seems like it's. Goes absolutely counter to everything we believe and know about success in America. It's also a killer fact to. Because it begs us to ask the question of why immediately. It immediately agitates us into why. And then, of course, I think it's an effective killer fact because it needs to be followed up by understanding history. Because you need to say, Well, well, why is that ? It's not because that college graduate who's African - American hasn't done everything she was supposed to do. She went to college. She graduates. She has a higher income, on average than a white high school dropout. But what she can't do is go back in history and make sure that her grandparents and parents weren't unable to buy property because of federal policy and state law and banking practices. Those kinds of killer facts tell a story, and they're emotional, and that's what connects with people. Share, believe, inspire blacks, be.