With operations across 11 African countries, there are no other Africa-focused e-commerce players that can boast of Jumia’s pan-African operational knowledge on the continent, making it an attractive option for smaller players looking to plug into its network
Naturally, Jumia’s move is far from being altruistic.
https://qz.com/africa/1938532/jumia-can-be-africas-amazon-by-enabling-third-party-e-commerce/?fbclid=IwAR0sYBQEks5QX3NiuRxFiD-YK-LEC9wsH1wYyT2KhW1zNB65shi9nQc8rYw
Naturally, Jumia’s move is far from being altruistic.
https://qz.com/africa/1938532/jumia-can-be-africas-amazon-by-enabling-third-party-e-commerce/?fbclid=IwAR0sYBQEks5QX3NiuRxFiD-YK-LEC9wsH1wYyT2KhW1zNB65shi9nQc8rYw