NEWPORT and Kool are mentol cigarettes. Newports are based out of Newport, Rhode Island now understand the history of Newport and black people and the history.
A lawsuit against the Lorillard Tobacco Company alleged that in the late 1960s, company vans were used to make regular trips to housing projects where free Newport cigarettes were given to children.
In the 1960s, Lorillard specifically targeted African Americans to sell Newport cigarettes.
Lorillard increased its African American market budget by 87% over 1968 due to increased efforts marketing its menthol cigarette, Newport, to the African American market.
A report was written where the popular sport shoe company Nike copied the Swoosh logo from Newport. The comparison was made, because Newport was introduced in 1957 and used a logo they call the "spinnaker", while Nike was formed on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The Nike swoosh is a logo design created in 1971 by Carolyn Davidson, over a decade after Newport cigarettes were launched. Newports and Nikes got us addicted and keeping us in check!