How the Superbowl Became a North American Tradition
It’s Superbowl weekend and Football hype is on full tilt. Celebrities are hosting Superbowl parties, the betting industry is taking in millions of bets, and regular folks are calling up their friends to either invite them over or find out who’s house the Superbowl party is at this year. With all the social influence Superbowl weekend generates on a yearly basis it’s not hard to understand how the Superbowl become a North American tradition?
Yes, brother Integral is back with a weekly blog on Blaqsbi and it’s not that there aren’t many other things to write about in Black History Month but this week I thought I’d write about the Superbowl and its influence on North American Pop culture. I say North American culture because of course, American culture has a very big influence on Canadian and I’m sure, Mexican culture as well.
Personally, I do not watch Football. In fact, if it isn’t for the news, I wouldn’t know which teams compete for the championship each year. On the other hand, I’ve attended countless Superbowl parties since I was a young adult. Although I haven’t attended a Superbowl party in many years, when I did, the Superbowl was just another excuse for my circle of friends to get together, eat some good food, get drunk, and slap some Dominoes. Wives and girlfriends were usually not invited unless they didn’t mind being ignored the whole evening.
Football is a very easy game to understand and most pro Football teams are so evenly matched that any team can win a match, even at the Superbowl. This makes for a good betting scenario in which an underdog team can easily upset a favorite. For that reason, the Superbowl has become synonymous with some of the highest wagering in the sports betting industry. I’ve even won a few bucks myself in the past.
Business know that millions of people will be watching the Superbowl. They also know that the best way to maximize their advertising dollars is to place their Ads in front of these millions of people. The average cost of a 30 second Ad during the Superbowl is now about 6 million dollars. Therefore. Businesses go all out to make sure their Superbowl Commercials pack a punch and are memorable. The result is that Superbowl Ads have become a major topic of discussion especially now in the Social Media era and people eagerly anticipate and discuss them among their friends.
The Superbowl has become a North American tradition due to its influence on many aspects of North American society. It brings friends and family together, it creates a positive vibe in society, and it drives commerce in the form of Sports Betting, Merchandising, and Travel and Tourism. The Superbowl also provides a major boost to businesses who advertise during its broadcast by generating social conversations around their Ads. Over time, these various activities become a traditional part of what is now referred to as Superbowl Weekend.
