Bluesky Seizes Opportunity with New Features and Record App Installs
In a move that could potentially revolutionize social media, Bluesky is rolling out two exciting new features: cashtags for discussing publicly traded stocks and live badges to indicate when users are streaming online. But what's behind this sudden surge in popularity? And how will these innovative tools shape the future of social networking?A Boost in App Installs
Bluesky has seen a remarkable increase in app installs, with daily downloads jumping nearly 50% in the days following the X deepfake news scandal. According to market intelligence provider Appfigures, the social network typically sees around 4,000 installs per day in the US, but from December 30th to January 6th, that number skyrocketed to 19,500. And from January 7th to 14th, it grew even further to 29,000 – a staggering 49% increase.
Cashtags: A Game-Changer for Stock Discussions
One of the new features that could help Bluesky capitalize on this momentum is cashtags. By allowing users to create specialized hashtags with a dollar symbol before the stock ticker symbol (e.g., $AAPL for Apple), Bluesky is catching up to one of X's most popular use cases: discussing stocks. The idea was first introduced by Stocktwits, which now boasts over 10 million users, and later adopted by Twitter in 2012.
Live Badges: A New Way to Engage with Live-Streaming
Bluesky is also expanding access to its 'Live Now' experimental feature, which lets users add a temporary 'LIVE' badge to their avatar when they're streaming online. Currently, this feature only supports Twitch and doesn't allow users to go live directly on Bluesky itself. But with the addition of live badges, Bluesky hopes to make it easier for users to discover and engage with live-streaming content.
Bluesky's new features and record app installs are a testament to the social network's ability to adapt and innovate in response to changing user needs. As the world of social media continues to evolve, one thing is clear: Bluesky is poised to play a major role in shaping its future.
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