Search never remained at the hub of the online experience. Between keyword search engines of yesteryear and advanced algorithms that return extremely personalized recommendations to end users, companies have always innovated in order to preempt new user trends. Read More: https://nextjournal.com/swatilalwani/the-ai-search-revolution-why-geo-is-the-next-big-move-for-online-brands? Search never remained at the hub of the online experience. Between keyword search engines of yesteryear and advanced algorithms that return extremely personalized recommendations to end users, companies have always innovated in order to preempt new user trends. Along comes then a new era, the AI Search Revolution, and that next giant leap for internet companies is none other than Generative Engine Optimization or GEO.