Potential income for content creators due to the influx of new entrants.
Income distribution:
Significant disparity: Most creators earn very little, while a small percentage enjoys high earnings.
Only4% of content creators earn more than $100,000 per year, according to a recent study.
The vast majority earn less than $1,000 annually, indicating that for many, content creation is a hobby or supplementary income source rather than a full-time profession.
In fact, over half of full-time creators (56.55%) earn below the US living wage threshold of $44,000, according to NeoReach's 2025 Creator Earnings Report.
The share of content creators earning income has been declining in recent years, according to Fortune and Yahoo Finance.
The Sunday Circle
