Offset Deactivates Social Media After Viral Post Matched Son’s Braids with Stefon Diggs
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Offset: Social Media Strategy Meets Fashion Style Match
Offees Deactivates Social Media After Viral Post Matches Son’s Braids With Cardi B’s New Boyfriend
Offees, the founder of Offset, is all about blending his brand identity with fashion trends. His social media accounts are constantly in use as platforms to promote his son, Wave, and his braid style—his signature look for him and his friends.
However, a viral post that matched Offees’ son’s braids with Cardi B’s new boyfriend, Stefon Diggs, has created some online drama. It showed how fashion can be used as a marketing tool to create buzz and generate interest in the brand.
The Viral Post:
Offees shared his son’s braid style on social media, matching it with a shot of Cardi B and her boyfriend, Stefon Diggs. The viral post quickly went viral because Offees felt like he wanted to promote his son’s new look beyond just his social media account.
The Online Drama:
The viral post sparked online drama between Cardi B’s fans and Offees’ followers. Some users called it “Cardi’s braid style” or “Offees wants a bet.” The reaction was mixed, with some fans praising the creative use of fashion as a marketing tool and others criticizing it as an attempt to manipulate public opinion.
The Result:
After a few days, Offees deactivated his social media account for two weeks. He felt that the viral post had created enough buzz that he didn’t want to go back to it. The deactivation was not just about removing his brand name or image—Offees wanted to focus on his son’s braid style and his current project.
The Implications:
For Offees, this incident has taught him a lesson in creating content that resonates with fans while staying true to his brand. It also shows how fashion can become an opportunity for viral marketing, but it’s important to manage expectations and avoid reinforcing negative stereotypes or actions.
In the end, Offset knows that fashion is more than just clothing—people look at clothes and make decisions about themselves. He uses his platform not just for promoting himself, but also for connecting with others and sharing stories of fashion that inspire them.
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This article highlights Offset’s strategic use of social media in a way that combines fashion with personal brand building, creating both opportunities for engagement and potential viral impact.
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