Black PR Wire, Inc., a leading event and wine company, kicked off its new business month with a bold effort leveraging color in marketing. Co-founder Leslie Jones spearheaded this initiative, launching their popular event line, 1010 Wine and Events.
Black Business Month: A Catalyst for Diversity and InnovationIntroduction
Black Business Month (BBM) is a significant initiative aimed at celebrating the thriving black businesses in the U.S., fostering diversity, and encouraging their success. This month-long celebration not only highlights the achievements of these businesses but also showcases innovative ideas and events that attract attention to their growth.
Leslie Jones: A Key Figure in Black Events
Leslie Jones is a distinguished figure within Black PR Wire's "Thrivin’ in Color" podcast, known for its role as co-founder of 1010 Wine & Events. Her extensive experience in event organization and media marketing has positioned her to play a pivotal role inBBM events, ensuring that Black businesses are effectively engaged with diverse audiences.
Podcast's Core Role
The podcast "Thrivin’ in Color" is the backbone of BBM, featuring Lesley Jones at various summits and events. For instance, during the Black Economic Summit held in Miami, Lesley delivered a compelling speech titled "Leveraging Diversity: How It Can Attract Attention to Your Business." Her insights underscored how diversity not only enhances appeal but also strengthens connections with potential clients and investors.
Target Audience Focus
Black businesses are the primary audience for this podcast. The show serves as a bridge between these firms, highlighting their innovative ideas and events. By addressing challenges and opportunities in the business world, Lesley ensures that Black companies resonate with diverse perspectives, amplifying their reach and success.
Conclusion
In conclusion, Black Business Month is a testament to the power of diversity, encouraging both black businesses and their innovators to thrive. Through resources like "Thrivin’ in Color," Lesley Jones and others like her ensure that these efforts are impactful and aligned with broader business goals. As BBM continues to grow, it remains a platform for inspiring innovation and fostering connections between diverse stakeholders.
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The Sunday Circle