(BPRW) has a dedicated float in the 137th Rose Parade. Wildfire Survivors are recognized by this float.
Title: "BPRW Launches New Float for Fire Safety Against Wildfires"On January 1, 2026, BPRW (Black PR Wire) will officially launch the 137th Rose Parade® float named *"Rising Together."* This year’s float is specially designed to honor wildfire survivors who lost their homes and communities during the Eaton and Palisades fires that occurred on January 10, 2025. The announcement marks a significant milestone in BPRW's commitment to improving wildfire safety by raising awareness about prevention and response.
### The fires of 2025: A Lifeline Without Us
The Eaton and Palisades fires were just five days before the Rose Parade was to be held, which had already been a historic event in California. The fires caused billions of dollars in damage and left thousands trapped in multiple communities. While there are still survivors who lost loved ones or property during these incidents, the number of families that can no longer rebuild is growing rapidly. BPRW has long been dedicated to working with wildfire prevention professionals to build safer communities.
### The Rose Parade: A National Safety Event
Each year, the Rose Parade is celebrated across the country as a collective effort to protect people and property from wildfires. It was established in 1925 after a fire struck New York City in 1906, making it one of the earliest and most significant national fire safety events. This year’s float, *Rising Together*, is being presented by Hondán, a company that specializes in creating visually striking, durable, and affordable fire suppression products.
### Why BPRW Needs to See It
For BPRW, the 137th Rose Parade is more than just a chance to participate in an event. It’s a moment where they can support their work towards preventing future wildfires. As wildfire survivors come together at the Rose Parade, they will stand alongside fire prevention professionals and other communities that are working side by side to protect all lives.
### The *Rising Together* Float
The *Rising Together* float is an elegant nod to BPRW’s mission of rising together with other communities. It features a striking design that highlights the spirit of teamwork and resilience, embodying BPRW’s commitment to working collectively to prevent wildfires. The float also carries a symbolic meaning—representing the journey forward from the start of the fires to their end.
### The Message: Fire Safety is Our Responsibility
By attending this year’s Rose Parade, wildfire survivors will have a chance to celebrate their efforts and inspire others who are doing the same. BPRW is dedicated to working with wildfire prevention professionals to build safer communities in the future. The *Rising Together* float serves as a reminder that each individual, including those affected by fires, can make a difference.
### Conclusion
In 2026, when BPRW will officially launch their new float at the Rose Parade, they are not just setting a flag for a movement—BPRW is paving the way to protect more lives and communities. With this year’s float being *Rising Together*, they are signaling their commitment to working together with others who care about fire safety. The 137th Rose Parade will be one of BPRW’s many efforts to make a difference, ensuring that these fires do not become a reality again.
BPRW is excited to see how the public and professionals from around the country come together to build safer communities. With *Rising Together* in the line of duty for all, they are paving the way forward to protect more lives.
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